Office cleaning products · South Africa

10x return on ad spend with full-funnel paid media

A full-funnel Google Ads build for an office cleaning products brand that turned ZAR 35,000 of spend into ZAR 377,000 of revenue, a 10x return, with sales lifting inside the first fortnight.

Google Ads
Proof

Results at a glance

R35kR377kAd spendRevenue10xROAS

Ad spend versus revenue generated.

0xReturn on ad spend
R0kRevenue generated
R0kAd spend

The challenge

Spend was going out, but the account was not built to work the whole funnel. With only part of the journey covered, the return was unclear and hard to defend.

What we did

  • Implemented full-funnel paid media across the entire customer journey
  • Search campaigns to capture high-intent, ready-to-buy demand
  • Performance Max and Demand Gen to expand reach and create new demand
  • Display to build awareness and keep the brand in view
  • Remarketing to recover visitors and convert them to sale

The outcome

  • Combining all of it, a powerful campaign structure delivered the results
  • 10x return on ad spend: ZAR 377,000 from ZAR 35,000
  • Visible improvement in sales within the first two weeks of launch

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