20x return on ad spend with full-funnel paid media

The challenge

B2B buyers search with intent, but covering only part of the funnel wastes budget on browsers and misses the demand you have to create and nurture.

What we did

• Implemented full-funnel paid media across the entire customer journey
• Search campaigns to capture high-intent, ready-to-buy demand
• Performance Max and Demand Gen to expand reach and create new demand
• Display to build awareness and keep the brand in view
• Remarketing to recover visitors and convert them to sale

The outcome

• Combining all of it, a powerful campaign structure delivered the results
• 20x return on ad spend: AU$840,000 from AU$38,000
• A predictable, profitable pipeline from paid media